Whiterock AG

Building products and companies together

5. AutoRobXL Netzwerktreffen @ MOBA Automation

Good Idea. Better Product. Best in Market

Good Idea. Better Product. Best in Market – And a few tough lessons in between.

Whiterock is the innovation consultancy for medium-sized and deep-tech companies. We accompany organizations from the idea to the market launch. With funding strategies, network development, market access – and a few valuable lessons.

As an Ecosystem Partner of the European Innovation Council (EIC), Whiterock supports companies that have been selected through EIC programs such as Pathfinder, Transition, Accelerator or STEP Scale-up as well as holders of the EIC Seal of Excellence. These companies can directly access our services in the EIC Service Catalogue.

Whiterock is also the initiator or management organization of numerous international research and innovation networks – including AutoRobXL, OrganoPor or NanoWorldMaps.

Whiterock AG is a stock corporation under German law. The Management Board of Whiterock AG is Dr. Manfred Andreas Baumgärtner, the Chairwoman of the Supervisory Board is Beate Baumgärtner.

Forming consortia and networks for products with impact

We are pleased to have already supported over 150 innovation and technology projects – from European innovation drivers to flagship projects of the German government.

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Strategy AND implementation

Our services

Together with you, we develop a viable financing strategy and identify the appropriate funding programs – both national and European. We combine various instruments along the Technology Readiness Levels (TRLs), write convincing applications and support you through to successful approval – even in a highly competitive environment.

Our contribution to your success:

  • Develop a financing strategy: Structured planning of project goals, phases and funding requirements

  • Targeted selection of funding programs: National, EU-wide and combinable along the development stages

  • Writing applications with a high chance of winning: Convincing, complete and at eye level with the reviewers

We support you in the market entry and market ramp-up of your innovation with targeted direct marketing – nationally, Europe-wide or globally. Together, we define your priority target markets and identify relevant companies and the right contacts at decision-maker level. We then get in touch with them directly, present your solution and jointly implement defined sales formats – such as pilot projects, milestone-based test phases or uptake agreements.

  • Identify target customers and decision-makers: Precise market and stakeholder analysis in your focus regions

  • Direct approach with impact: personalized communication to attract relevant first-time users

  • Winning initial customers: Pilot projects, test phases and uptake agreements with real sales and growth potential

We provide you with an experienced part-time CFO who works with you to plan, structure and implement your financing strategy from the initial idea through to market ramp-up. He or she will assume operational responsibility, ensure the targeted use of funds and ensure that the capital is used and retained efficiently until it is handed over to a CFO position to be created.

  • Establish financial architecture: Implementing processes and structures for scalable financial management

  • Secure milestone-based financing: Strategically coordinating subsidies, investor capital and follow-up financing

  • Responsible management: Ensure budget adherence and use capital efficiently until the CFO transition

We will provide you with an experienced part-time sales manager who will work with you to develop a clear market approach and go-to-market plan. He or she will define suitable formats for acquiring your first customers, test them on the market and continuously optimize them based on real feedback. Based on his experience with early adopters, he develops a scalable sales strategy – directly or via partners – for your priority target markets. He then transfers this approach in a structured way to the responsibility of a Chief Marketing Officer (CMO) or a growing sales team.

  • Develop a commercialization strategy: From initial customer approach to scalable market entry

  • Test and optimize sales formats: Pilot models, value propositions and feedback loops

  • Establish and hand over sales: Clear structures and processes for handing over to the future CMO

Together with you, we identify the key players required for the successful commercialization of your innovation: friendly customers, innovative suppliers, creative research partners. Building on this, we design consortia and innovation networks – e.g. for Horizon Europe, EIC Pathfinder or the German ZIM program, which also involves international partners.

We take over the entire management of the network: from the application to the coordination to the commercial exploitation:

  • Identify relevant partners: Customers, suppliers, research – appropriate to technology and target market

  • Building and managing consortia: Complete management including communication, reporting and moderation

  • Ensure commercialization: preparation of market analyses, exploitation strategies and financial plans

As an EIC beneficiary (Pathfinder, Transition, Accelerator), you can benefit from two targeted services from the official EIC Service Catalogue – eligible for 50% funding via the Access+ program and 50% via your current EIC grant.

  • Amplify Friendly Customer Revenues: We identify and activate potential first-time customers in Europe – using AI-supported target customer analysis, direct contact with decision-makers and specific formats such as FOAK installations, pilot projects or uptake agreements.

  • Part-time CFO for Funding: An experienced CFO develops a funding strategy with your team, secures competitive grants with a high success rate and accompanies the implementation until the full commercialization of your innovation.

Good Idea. Better Product. Best in Market.

Your idea deserves the next step

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