CoreStart

Whiterock AG

Scaling innovative products with CoreStart

Whiterock direct marketing campaigns for technology companies

The best innovation is useless if your potential customers are not aware of it. The best way is to talk directly to potential users. This is exactly what we do with CoreStart, our direct marketing service for deep tech companies, throughout Germany or Europe. The success process consists of these three steps:

Identify suitable target customers
Talk directly to the decision-makers
Plan interactions with your sales team

This service provides you with sales leads who are enthusiastic about your solution and ready to buy.

The step-by-step success concept

Identify target customers

With our proprietary AI tool DeepTechLaunchpad, we identify companies that really need your technology. In your target markets: Germany, DACH or Europe. We then identify the relevant decision-makers in the target companies. This is step 1 of the technology direct marketing service.

Talk directly to the decision-makers

In the second step, we speak directly with your future customers – at decision-maker level. The knowledge from step 1 enables us to identify specific customer problems and present your technology as a tailor-made solution. This generates momentum.

Plan interactions with your sales team

We use interest and momentum to initiate concrete next steps. For example, to try out your technology in a project. Or a team meeting with your specialists, or a visit to your trade fair stand. Our direct marketing service provides you with sales leads who are enthusiastic about your solution and ready to buy.

Strategy AND implementation

Our services

GrantPilot - Winning funding

Together with you, we develop a viable financing strategy and identify the appropriate funding programs – both national and European. We combine various instruments along the Technology Readiness Levels (TRLs), write convincing applications and support you through to successful approval – even in a highly competitive environment.

Our contribution to your success:

Develop a financing strategy: Structured planning of project goals, phases and funding requirements
Targeted selection of funding programs: National, EU-wide and combinable along the development stages
Writing applications with a high chance of winning: Convincing, complete and at eye level with the reviewers

CoreStart - Winning first customers

We support you in the market entry and market ramp-up of your innovation with targeted direct marketing – nationally, Europe-wide or globally. Together, we define your priority target markets and identify relevant companies and the right contacts at decision-maker level. We then get in touch with them directly, present your solution and jointly implement defined sales formats – such as pilot projects, milestone-based test phases or uptake agreements.

Identify target customers and decision-makers: Precise market and stakeholder analysis in your focus regions
Direct approach with impact: personalized communication to attract relevant first-time users
Winning initial customers: Pilot projects, test phases and uptake agreements with real sales and growth potential

Part-time CFO

We provide you with an experienced part-time CFO who works with you to plan, structure and implement your financing strategy from the initial idea through to market ramp-up. He or she will assume operational responsibility, ensure the targeted use of funds and ensure that the capital is used and retained efficiently until it is handed over to a CFO position to be created.

Establish financial architecture: Implementing processes and structures for scalable financial management
Secure milestone-based financing: Strategically coordinating subsidies, investor capital and follow-up financing
Responsible management: Ensure budget adherence and use capital efficiently until the CFO transition

Part-time Head of Sales

We will provide you with an experienced part-time sales manager who will work with you to develop a clear market approach and go-to-market plan. He or she will define suitable formats for acquiring your first customers, test them on the market and continuously optimize them based on real feedback. Based on his experience with early adopters, he develops a scalable sales strategy – directly or via partners – for your priority target markets. He then transfers this approach in a structured way to the responsibility of a Chief Marketing Officer (CMO) or a growing sales team.

Develop a commercialization strategy: From initial customer approach to scalable market entry
Test and optimize sales formats: Pilot models, value propositions and feedback loops
Establish and hand over sales: Clear structures and processes for handing over to the future CMO

Network management

Together with you, we identify the key players required for the successful commercialization of your innovation: friendly customers, innovative suppliers, creative research partners. Building on this, we design consortia and innovation networks – e.g. for Horizon Europe, EIC Pathfinder or the German ZIM program, which also involves international partners.

We take over the entire management of the network: from the application to the coordination to the commercial exploitation:

Identify relevant partners: Customers, suppliers, research – appropriate to technology and target market
Building and managing consortia: Complete management including communication, reporting and moderation
Ensure commercialization: preparation of market analyses, exploitation strategies and financial plans

EIC Beneficiary Support

As an EIC beneficiary (Pathfinder, Transition, Accelerator), you can benefit from two targeted services from the official EIC Service Catalogue – eligible for 50% funding via the Access+ program and 50% via your current EIC grant.

Amplify Friendly Customer Revenues: We identify and activate potential first-time customers in Europe – using AI-supported target customer analysis, direct contact with decision-makers and specific formats such as FOAK installations, pilot projects or uptake agreements.
Part-time CFO for Funding: An experienced CFO develops a funding strategy with your team, secures competitive grants with a high success rate and accompanies the implementation until the full commercialization of your innovation.

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Good Idea. Better Product. Best in Market.